Zara is one of the most successful and influential fashion brands in the world. The brand is well-known for its speed, fashion trends and current catwalk collections. From the idea to the product, it usually takes only one to two weeks for the fashion giant. The fashion is addressed mainly to younger women, but models with classic cuts are also suitable for older generations. The cuts are feminine and chic and everything from romantic to cool elegance. The product portfolio ranges from colorful Maxikleidern to fine business blouses. The Trafaluc submarket is aimed at the younger generation. The label is based on a broad target group. The price level is slightly higher than fashion chains like H & M or C & A, but still is in the affordable range. With the wide selection of Zara sunglasses there is something for every taste. Whether cat eye, aviator or round hippie model, here are all wishes left open. Each year, up to 12,000 items appear, which are then distributed online and in the Zara stores. At the same time, Zara renounces almost as well as on expensive advertising and presents itself rather on the Internet and in social media channels.