The makers of Ray-Ban do not have to worry about other luxury labels launching new sunglasses shapes season after season. The models of the brand have cult status. Hardly a hippie look is complete without the Ray-Ban Round, an outfit becomes really hipster-compatible with the nerd glasses Wayfarer. Ray-Ban sunglasses are worn by men in suits as well as college girls during their lunch break. In the 1980s, Tom Cruise drove the sale of the respective Ray-Ban models with his appearances in films such as "Top Gun" in the air. Today cool eyewear is one of the styling essentials of Instagram influencers.