"We find that true style is an expression of one's personality"
Simple elegance with a cool spirit. Founded by Lazaro Hernandez and Jack McCollough, the label Proenza Schouler impresses with simple, refined and subtle designs that have conquered the fashion world by storm. From zero to one hundred. This could indicate the rapid rise of the label. While studying at the prestigious Parsons School of Designs in vibrant New York, the two designers, who are still not only professional but also private, were working on their label, which ended in 2002 in the launch of the first joint collection only two years later was awarded the Vogue Fashion Award. The puristic cuts come mostly in gentle, restrained shades and do not only make a good figure on the catwalk, but are also more than wearable in everyday life. A Proenza Schouler shoe, as well as a Proenza Schouler bag complete the wardrobe of the trend-conscious cosmopolitan. In addition to the simple designs, Proenza Schouler impresses above all with stylishly designed understatement pockets, which make every outfit a true eyecatcher. The bags are a symbol for the right mixture of detail work and craftsmanship, which is reflected in its lengthiness and makes the bag an optimal vintage piece. The It-Bags from Proenza, such as the PS11 or the PS1, are particularly popular. With a timeless charm and its coolness factor, a Proenza Schouler Vintage Bag brings the certain something into the woman's wardrobe.
The story of Proenza Schouler
Hernandez and McCollough meet at the Parson School of Design.Hernandez completes an internship with Michael Kors , while McCollough completes an internship with Marc Jacobs .
Proenza Schouler Founding of Lazaro Hernandez and Jack McCollough in NY
The first Runway collection will be presented at the National Art Club in NY
Proenza Schouler wins CFDA Vogue Fashion Fund scholarship
Valentino Fashion Group joins Proenza Schouler and receives 45 percent of the label
Proenza Schouler launches the PS1 handbag collection
CFDA Accessory Designer of the Year Award. In the documentary “the Day before” the label is shown behind the scenes
For the second time, Proenza Schouler wins the CFDA Womenswear Designer of the Year Award
The label opens its first store on 822 Madison Avenue in NY “
Proenza Schouler opens its second store on 121 Green Street in Soho, the label enters into a license agreement with Iris SpA for the production and distribution of shoes
Proenza Schouler and the Paris department store Le Bon Marche Rice Gauche are working together at an exhibition in Paris