"Fashion is instant language"
If a brand is allowed at Fashion Week, it's Prada. Founded in 1913 by Mario Prada, the brand stands for Italian elegance, style and luxury. His granddaughter Miuccia Prada made it as his successor to one of the most sought-after designer labels in the world. Why? Bags and shoes made of the finest leather and clothing are so coveted that your favorite celebrities even queues up.
The story of Prada
Mario and Martino Prada found the company Prada
The brothers are appointed royal court purveyors
The daughter of Maria Luisa takes over the Imperium Prada
Granddaughter Miuccia Prada follows in the footsteps of her grandfather
The second store opens in Milan
Prada backpack “Vela” will be the new IT piece from Prada
Miuccia Prada puts the company back on track, first with the parachute nylon handbag collection
The subline Prada Sport has its debut
The range is extended to include sunglasses
The first women’s fragrance “Prada” is launched
The cooperation with LG is started to design the first Prada mobile phone
The “Made in …” campaign will be launched to provide transparency on where Prada products are made