Levi’s

The godfather of jeans

We all know the cool jeans of Levi's, because the model 501 is probably the best-known and most worn jeans worldwide. But do we also know that Levi Strauss, the inventor of jeans, was a Frankish immigrant? With corporate headquarters in San Francisco, the company has always been known for its special functionality, stability and casual design - even today. The "Two-horse-brand" (Levi's trademark), shows two horses in vain trying to tear jeans, and stands for indestructible processing and quality. It is not for nothing the legend among the jeans pants. The clothing of the brand stands like no other for freedom, rebellion and a special feeling of life. Legends such as Marilyn Monroe and James Dean wore Levi's jeans in their spare time and helped the brand to gain additional fame. Also find your favorite vintage part from the most famous jeans brand at all. The jeans of Levi's are particularly interesting, too, and they are given a very individual and casual touch, which for many years remain in the closet because the jeans are absolutely timeless.

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Did you know that…

  1. For the Levi’s jeans pants originally made for gold diggers, so the seams are more durable and do not tear so quickly
  2. the first jeans for women, the “Lady Levi’s”, represents an important step for the freedom and emancipation of women
  3. originally denim overalls were made before the actual jeans pants were invented
  4. Levi Strauss’ textile products from “Serge de Nîmes”, and the word “denim” was derived from the Americans
  5. Levi Strauss emigrated to San Francisco at the age of 23

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Popular models from Levi’s

Levis 501 – the legend

The first and most legendary model in the jeans history is and remains simply the 501. Originally, overalls of jeans were named as 501, today it is the most famous jeans model in the world. There followed in the course of time a bag of bags on the pants and after Levi’s death, the trousers get belt loops for the first time, but at the same time they also keep the hosiery buttons and backbolts. Over time, more and more changes have been made to improve comfort and fashion aspects. Also typical is the buttoned trouser slit, which is still invented before the zipper. It is not only practical but also very stylish! The legendary “Two-Horse” patch at the back of the 501 jeans reflects Levi’s promise that the pants are indestructible and is thus a tribute to the quality of the jeans with the copper rivets! Not least, it was the jeans model worn by stars such as James Dean, Marilyn Monroe and Elvis Presley. An absolutely timeless classic that always fits – whether casual, sporty or chic!