Lacoste Brand Guide
Excellent design and quality workmanship are at the forefront of every product category at Lacoste. Nonetheless, there are some products that are particularly popular with Lacoste customers.
Lacoste polo shirts
No other garment represents Lacoste as much as the classic polo shirt that began the success story of the French company. The Lacoste polo shirts, made from the highest quality materials, impress with their sporty and elegant design and should not be missing in any wardrobe. Meanwhile, there is the polo shirt in all colors and prints, each as a long or short sleeve. The polo shirt combines all the fashionable aspects for which the label Lacoste stands: casual and sporty at the same time. The fit has changed over the years, whether Slim Fit, Ultra Slim Fit or Regular Fit. The fine piqué material made of high-quality cotton completes the sporty look. The sportswear label is constantly working on new creations of the polo shirt. An absolute classic, which is reinvented again and again.
The sneakers by Lacoste have become absolute cult classics that are reinterpreted each season, but never lose their timeless, typical for Lacoste look. Its classic and minimalist design makes it a versatile combination wonder and therefore an absolute must-have in every wardrobe. The white tennis sneakers of that time still exist and are still classic, timeless and sporty. The Lacoste shoes are often referred to as casual skin couture. Due to their classic look, Lacoste shoes are always and everywhere portable and match every outfit. Whether sport, business or leisure - Lacoste delivers the right shoe for every occasion. Perfect!
What is behind the famous Lacoste polo shirt?
If you think of Lacoste, then the classic polo shirt with the little green crocodile logo will come to mind first. And rightly so, since no other company has perfected the design and manufacture of a polo shirt like the French company, after all, it is the cornerstone of Lacoste's success. Although the designs are constantly based on new fashion trends, the basic manufacturing processes remained the same in Troyes, France. A Lacoste polo shirt is produced in five steps: 1. The classic Lacoste polo shirt is made of petit piqué. This is created by a special process on a circular loom, in which high-quality cotton is woven. Petit Piqué is a very durable, durable and flexible material. In addition, it looks sporty-elegant in clothing and ensures high comfort. 2. In the second step, the woven material is dyed in the desired color. 3. After dyeing, cut the Petit Piqués into the individual elements of a polo shirt. 4. The next step is to sew on the embroidered crocodile logo. Alone for the production of the logo 1,200 stitches are needed. 5. Finally, the individual fabric elements are sewn together manually. This creates a unique polo shirt in an elaborate process using the highest quality materials.
How did the crocodile logo from Lacoste come about?
The small green crocodile stands unmistakably for the French company Lacoste. The crocodile logo originated from a bet made by René Lacoste and his trainer Alan Muhr. While Lacoste was in Boston with his Davis Cup team, he spotted a case of crocodile skin. His coach promised to buy the suitcase should he win the match. A journalist from the Boston Evening Transcript got the bet and soon developed from the joke-talk Lacoste's new nickname "The Alligator", from which later developed the crocodile logo. The logo was then designed in 1927 by the artist Robert George.