Joseph is clean, Scandinavian inspired and modern. And that, even though the label has hit its roots deeply in England. Today there are more than 20 stores, which furnish Chef Joseph Ettedgui with well-being looks and accessories and meet the tooth of the times to 100%. Fashion people all over the world love Joseph for his unique style that sets boyish accents. Joseph was born in Casablanca, and with his two brothers Maurice and Franklin he raised his successful modemarke. Today the name Joseph stands over 20 storeys in London and eight other stores in Leeds, Manchester, New York and Paris. Although Joseph is especially supermodern with his pure chic, the story began in the 60s, when the Ettesguis fashion was presented, among others, by Kenzo. The right smell and the first step into the world of fashion, which Joseph has raised up to the high end Olympus, because modernist actresses around the world their heads after the toughen Pieces.