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COS

Collection of Style

"We're somewhere between couture and high street." That's how COS's chief designers define the design style of the label, which has been making fashion hearts beat faster since its launch in spring 2007. COS offers high quality fashion at affordable prices and hits the nerve of the times with the goal of filling a niche between designer fashion and streetwear. More information about the Swedish success label can be found in this COS Brand Guide.

The story of COS Brand Guide The success of COS

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Did you know that …

  1. COS is a fashion concept of the Swedish H & M Group.
  2. COS stands for “Collection Of Style”.
  3. that the label is headquartered in Sweden with Swedish Wurzen.
  4. that COS refrains from expensive advertising and prefers to design its own art exhibitions and support emerging artists.
  5. that the designers of the successful label find much inspiration in art and architecture.

Why is it worth buying COS Second-hand?

COS stands for high quality fashion and a clean design, with cuts that are both timeless and modern. With his designs, the company’s design duo does not want to chase fast-paced fashion trends, but create garments that can be found in the wardrobe season after season and can be combined again and again. For this reason, it is worthwhile to buy products from COS also second-hand. In this way you can not only consume sustainable, but also protect the wallet. Catchy’s offers a wide range of second-hand COS products, from high-quality basics to accessories and shoes to investment pieces in the typical Scandinavian-minimalist style, there is something for every taste.

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The story of COS

2007

The first COS store will open in London on March 16, 2007. The first branches in Germany will follow at the end of March. Martin Anderson has been the creative mind behind COS Menswear right from the start.

2009

COS enters the French market and opens its doors in Paris.

2010

The first children’s collection comes on the market.

2011

Karin Gustaffson is appointed Creative Director for COS Womenswear and Marie Honda becomes Brand Director of COS after a few years as a shopper for menswear and kidswear.

2012

In 2012 there are already 55 COS stores in Europe, Asia and the Middle East.

2015

COS and the successful Danish interior company HAY are starting their collaboration, which has met with great enthusiasm and continues to this day. The products from the collaboration can be purchased in COS stores as well as in the online shop and combine the best of the Scandinavian design world.

COS Brand Guide

COS convinces with a unique design that successfully fills the gap between high end and high street right from the start. With its designs, COS makes excellent high-quality design available to everyone – and at affordable prices.

COS clothes

Cos clothes
The dresses of the Swedish success brand are among the bestsellers in every season and convince with their modern-minimalist and at the same time classic look, which always brings a hint of Scandinavian coolness.

COS knitwear

The high-quality knitwear by COS not only protects against the cold, but also looks good, whether a turtleneck made of the finest cashmere or a coarse-knit sweater in the trendy oversized look, with the knit creations from COS you always make the right choice.
cos knit dress

COS coats

coats coats
The coats by COS, which not only fulfill their practical purpose with their high-quality materials and excellent workmanship, but also in a unique way embody the trendy minimal chic typical of Scandinavia, are particularly popular.

COS accessories

Just as with the clothing of COS, a minimalist-modern and at the same time functional direction is also pursued in the accessories. Structured shapes and modern details make up the design of COS accessories, which brings both subtle elegance and Scandinavian casualness and lightheartedness
cos scarf

Who is behind the success of COS?

The headquarter of the label is located in London. From there, brand manager Marie Honda, creative directors Karin Gustafsson and Martin Andersson and their team successfully steer the COS operations. Born in Stockholm, Marie Honda has been interested in illustration, graphics and fashion design from an early age. After completing various training courses in these fields, including the London College of Fashion and the London College of Printing, she began working as a purchaser at H & M in Stockholm. A few years later, Honda moves back to London, where she initially works as a menswear shopper and, from 2009, also for kidswear at COS, before becoming the Brand Director of COS in 2011. The COS design team consists of the Swedes Karin Gustafsson and Martin Andersson, who already had their own labels before joining COS. Karin Gustafsson studied fashion design at the Royal College of Art in London and was recruited directly after her final presentation by COS. Andersson also studied fashion design and has worked for various menswear labels, including Hackett London, before becoming Creative Director for Menswear at COS in 2008. Although Andersson is responsible for the menswear and Gustafsson for the womenswear, the designers always work closely together for the collections, so that there is a clear line and a coherent collection can be developed. The design duo finds inspiration mainly in art and architecture as well as traveling.

What is the unique style of COS?

COS fashion lies between Couture and High Street, successfully filling a niche in the fashion world dominated by fast fashion chains and major designers. COS’s goal is to create fashion that is affordable but does not sacrifice high quality and high design art. The clothing of the label pursues a simple design aesthetic, which is often referred to as minimal chic or scandi chic. COS ‘timeless yet contemporary designs do not follow fast-paced trends and can be effortlessly integrated into any wardrobe. With its four divisions Sports / Homewear, Leisure, Business and Party COS covers different topics. The design team of Karin Gustafsson and Martin Andersson prefers to use high-quality materials such as cotton, cashmere and silk. The success of COS lies in the unique design handwriting, complemented by selected materials and clean cuts. The classic yet contemporary look with a touch of minimalist scandi chic meets the zeitgeist and meets the need for high quality, affordable fashion.