Young, edgy, cool, wild. Perhaps you'll find other associations to the fresh zeitgeist, which is supermodern and superfrech. Cheap Monday embodies the style perfectly and with its collections always puts new streetwear accents à la Berlin or New York. The label originates originally from the restrained Sweden, where in the year 2000 the two partners Örjan Andersson and Adam Friberg opened a second hand store. At the beginning of the story of Cheap Monday, especially jeans creations were the focus of the brand. Meanwhile Creative Director Ann-Sofie Back also takes care of hip sneakers, sweaters and shirts. A casual vintage look with an unisex and a self-confident Lifestyle, who has found his home in the world of Second Hand.
The story of Cheap Monday
Örjan Andersson and Adam Friberg open the gates to their first secondhand shop in a suburb of Stockholm
The first designs sold under the name Cheap Monday
Cheap Monday is taken over by the H & M Group
The first “Cheap Monday” store will be opened in Copenhagen
In January the cross is replaced by a vertical line on the skull of the model
In 2015, the Swedish family of H & M companies becomes the official partner of the Ellen MacArthur Foundation, which strives for a conscious, regenerative economy