If the name Bvlgari falls, one thinks automatically of the opulent jewelery and the watches of the Italian tradition house. The label has a lot more to offer. Outstanding fragrances and leather goods, for example. Bvlgari is also active in the hotel industry. However, Bvlgari became known as a jewelery maker. Not for nothing is the brand world-wide ranked No. 3, just behind Cartier and Tiffany & Co. The company, which belongs to the LVMH Group, has been popular with stars and starlets since the early 19th century and brings with it the use of platinum and various pop- Art motifs always swing into the otherwise somewhat dusty jewelery industry.