Boden

Fresh colors, bright prints, ladylike cuts - we love it all. And we get at ground. The "New British" label celebrates the positive vibes of fashion in their own feminine way. At their headquarters in West London, the talented young designers look after each other for highlight tops, pantyhose and bags for every collection. So you can see that eyecatchers often fascinate where we do not expect them at the moment. This can be a cherry-colored clutch, tights with an eye-catching pattern or a cream-colored silk top with a bright orange peplum.Mode from England can be much more than raincoat and rubber boots!

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DID YOU KNOW THAT …

  1. has joined the Rainforest Concern, which produces paper from regenerative trees and spares the rainforest under the motto “green printing”
  2. at the bottom the Teamgeist is capitalized and so in the company much value is put on good mood and a personal relationship.
  3. Ground staff, who are specially trained to integrate ethical and responsible principles into the workplace
  4. from the United Kingdom to the United States … ground has arrived in Hollywood. Reese Witherspoon, Angelina Jolie or Olivia Palermo carry the UK brand. And if Olivia Palermo is a fan …
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THE STORY OF GROUND

1991-

Soil is established in the UK, with the launch of only eight models

1994

The first drafts for Ladys follow

1996

Mini floor completes the range

2003

Ground expands to America

2007

Finally also available in Germany

2010

The re-launch of the online shop takes place, among other things, a virtual try-out is introduced

2016

Today more than 1,000 employees look for more than 12,500 orders on the ground every day

CATCHY’S GROUND BRAND GUIDE

FLOORCLOTHES – KEY PIECE THE BRITISH WAY

You think of British fashion with rich forest green, big Karoprints and poshe Shirtblusenkleider? Then floor fashion will not disappoint you. However, the basics of traditional designs are refined with fresh ideas and current trends. A classy, ​​ladylike wrap dress is puffed up with a Millefleur print and Oversize loop. The sleeveless dress dipped in a jacquard pattern and harmonious colors from springy sky blue to autumnal foliage tones. Or a long-cherished Harriet dress with poppy color blocking. So that every woman in the virtual walk through the floor online shop his love match discovered. Because love is out there waiting for you. Let’s go, Girls!

FLOOR SKIRTS – THE LITTLE SISTER OF THE DRESS

We love clothes because we are dressed with a single handle in the wardrobe. But especially when the styling pleasure packs us, we want to try, combine and target – which is our mood. And, of course, the current occasion. A striped knit skirt for the matching roll-neck sweater for the winterbirthdays, a pencil skirt from the British tweed with a sled blouse for the visit to the in-laws. Or a velor mini skirt with a lace top to the summerdate in the ice cream parlor. To do this a clutch clasped under the arm or a bucket bag thrown over the shoulder … Everything provided by ground clothing.